Your Attractive Heading
How We
Do It
02
Brand
Brand
Positioning
You need a position that is differentiated. Your brand provides the much needed air-cover to your offers. Even in a red ocean market, creating a strong positioning is possible and must be done. We help you develop that unique value you bring to the world.
Style & Assets
(optional) The style is how your brand appears visually to your stakeholders. We help you create the right design elements, style guides, upgrade your website, and update your collaterals such a brochures, banners, and presentations so your team is never out of sync with the brand’s visual identity.
Living the Brand
A positioning only on paper is a recipe to lose yourself in the red ocean. Your offers and actions reflect your brand and make it come alive. So we work with you to deliver the goods on your positioning by baking it into your solutions & offers, and in your day-to-day engagements with clients. Your brand becomes a way of life.
Brand Awareness
Your brand needs to be seen. We pick the right channels that are aligned to your market conditions, budget, and timeline.
Some typical tactics include SEO and backlinks, PR and placement of byline articles, brand advertising on relevant publications, SEM, social media, events and tradeshows, association with other brands (e.g. partners, charities), directory listings, awards, and so on.
Much of this also leads into demand generation.
01
Demand
Demand Generation
Funnel Building
You need the right funnels to capture demand for your offers and convert that demand into revenue. We build high performing funnels – the right hook connected by the right plumbing such as landing pages, marketing databases, and automation.
Traffic
Even the best of funnels need targeted traffic to work. We help you create an optimal mix of long term organic traffic using SEO & backlinks, and paid traffic using SEM, advertising, virtual events such as webinars, PR, and relevant placements.
Content Marketing & Automation
Content is the lifeblood of every business. We specialize in creating high quality content and setting up your CRM and marketing automation systems so you can keep track of all stages of your pipeline clearly.
AI for content increases productivity but as anyone who has used AI knows, AI tools such as ChatGPT cannot bring originality into the generated posts.
Our mantra for content is simple:
1. Does it reflect your POV?
2. Is it helpful to your clients?
3. Does it link multiple relevant offerings?
4. Is it clear which buyer journey stage it maps to?
Existing Account Growth
80% of your annual growth will likely come from existing clients. So we help you build client perception, and run structured and innovative upsell / cross-sell campaigns.
03
Channels
Partner Activation
Partner Strategy
Your partner strategy and prioritization flows down from your big bets, focus areas, competency plans & client profiles. We bring a structured process to help you create the right strategy.
We then help you create a practical and tangible business plan for each prioritized partner so you are well positioned to execute and meet your revenue and brand goals.
Joint Offers
At the heart of every partnership is a set of join offers that resonate with clients who want them and the right competencies (trained and/or certified people, educated sales team members, and a motivated marketing team). We help you take the guess work out of the equation. That way you can start small, test, and enhance.
Co-Marketing & Co-Sales
You need to be rowing in the same direction and in the same waters (preferably in the same boat) as your partners. We help you put together the right demand generation programs, and the optimal sales cadence so your team can focus on engaging clients and closing business.
Part of co-marketing and co-sales is tapping in to Market Development Funds (MDF) and other sales benefits in your partner’s program such a joint content, PR, marketplace entries, and so on. These are unlocked by performance, but are also often based on commitment and past actions.