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Creating a customer journey map helps you understand and analyze the experiences and interactions a customer has with your product or service over time. We should capture a journey from the customer\’s perspective – highlighting key touchpoints, emotions, and pain points. That\’s because our end goal is to provide the appropriate Wow! moments and mitigate […]

As AI takes centerstage, data silos are the biggest hurdle that every enterprise architect, CIO, CTO, or business leader wants to solve today. We need access to quality & timely data, which in turn will lead to better analytics and straight through processing of transactions. So far, a solution to solve the problems of data

If you are looking to influence revenue from your content marketing, then this blog will be helpful for you. Traditional content audits focus on SEO metrics, traffic, and technical issues. A good guide for this type of audit is here by ahrefs and another good one by SEMRush. For enterprise B2B clients where the sales

A partnership framework helps you be more systematic with driving growth through partnerships. In today\’s rapidly evolving business landscape, partnerships have become the cornerstone of success for many system integrators (SIs) and independent software vendors (ISVs). Whether collaborating with SIs for distribution channels or integrating with big tech platforms like AWS and MS, partnerships offer

A partner GTM plan (go-to-market plan) is crucial to systematically drive desired results  – both brand and revenue. You can access a free template I created here. Read on below to see how to use it. Why A Partner GTM plan? Most partnerships languish (85% – 90% of them). They start out with the best

Partnerships are tremendously beneficial but remain under-utilized. In this post, I\’ll outline a partnership framework and address what I believe is the #1 cause of that under-utilization: lack of engagement. If you\’d like to measure your partnership maturity score instantly, then use this self-assessment. No email or registration is needed. (Get Your Score here) What

In this blog, I\’ll discuss what is design thinking, is it still relevant, and how to apply it in a practical way to a real growth problem. We\’ll use channel partnerships as our example today. Why design thinking? Consider these statistics: Only 9.1% of sales think that leads generated by marketing are high quality 85%

Creating successful partner programs is a key enabler of growth. A well thought-out partner program can contribute significantly to both brand and revenue. To improve the chances of success, here are 3 mistakes to avoid as you embark on and scale a partnership program, Mistake 1: Ignoring which type of partners you want The right

This article on sales and marketing automation is for you if you feel that revenue potential is not being addressed and/or one of the following is true: You don\’t have an automation platform It\’s under-utilized and only used for occasional bulk announcements It\’s used for cold sales emails If you are keen to put sales

The decision on adopting a CRM and marketing automation system can cause a lot of daily frustrations, loss of revenue, and sales-marketing misalignment. Much of the publicly available advice is too heavily focused on content marketing and product/ticket selling. It doesn\’t apply very well to B2B enterprise services. We need an integrated system that brings